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Search marketing in the new media era.

September 08, 2004
 
Danny Sullivan Reviews SEMPO, Resigns From Board of Advisors
This may well be Danny Sullivan's longest article ever! In it, he recaps the highs and the lows of SEMPO and provides his thoughts on what the troubled organization can do to recover from the scandals that have rocked it.

The biggest shock is at the end of the lengthy article, where Danny announces that he and Chris Sherman have resigned their positions on the Board of Advisors (could Jupiter's sponsorship be pulled too?). While Danny admirably places a positive spin on that announcement, you can't help thinking that perhaps he simply didn't want his good name dragged thru the mud by SEMPO.

There are a lot of good people involved with SEMPO but with the call for new elected board members, don't be surprised to see other founding members step aside. I'd encourage everyone to read Danny's article. If his recommendations are followed, I might even join!




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