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Search marketing in the new media era.

September 28, 2004
 
Fifty Percent of PPC Clicks Fraudulent?
According to Clicklab (via MarketingVOX) as much as 50% of PPC advertising in some very competitive categories may be attributable to click fraud.

Now, do we believe that this is truly the case or do we get cynical and ask ourselves if perhaps this data is designed to help Clicklabs sell their service?

Among other enhancements, Clicklab’s recent web analytics release, Version 2.0, beefs up an existing functionality to identify click fraud.

Next week, we'll be releasing a report that claims only SEO companies that begin with the letter "K" and end with "eywordRanking.com" are truly able to get the best search engine results! ;-)

Andy Beal | permalink | +marktd |



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