Google Exec Spills the Beans!
Was that headline enticing enough? Ok, so Google exec David Scacco didn't exactly tell us the next big development at Google, but he did share some interesting info at the ChannelAdvisor summit.

* 28% of Google searches are for a "product name", 9% are for a "brand name" and 5% are searches for a "company name". "Brand" keywords also have a 8x higher ROI than generic keywords. Not sure if that is for all searches or just consumer-product related searches, but either way it demonstrates the importance of making sure your site shows up on the SERPs for your brand.

* Why are we seeing AdSense in our email and perhaps our browser? Google admits that it can only reach 5% of web page traffic via Google.com and its search partners. With their contextual ad partners, that jumps to 80%. Kind of important if they are to meet that 50% annual revenue growth predicted by CSFB.

* I asked David if we would see Google allowing AdWords users the option of picking and choosing which contextual-ad partners would show their ads. Got to give the Google PR team kudos for their staff training. David stuck firm to the "at Google we are always looking at ways to improve our product offering" company line. So, read into that what you will.

* Asked if Froogle will always be free to list your products, David said they "don't plan to change the Froogle free inclusion". Ah, there's that word..."plan". For the time being, Google is happy to monetize Froogle from displaying AdWords ads.

Congrats to the ChannelAdvisor team for putting on a great conference!
Andy Beal | permalink | +marktd |