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Search marketing in the new media era.

September 30, 2004
 
Google Should Be in the Browser Biz
Business Week looks at the reasons for Google's anticipated entry to the browser market.

A browser is the logical solution. Beyond the standard buttons such as "back" and "reload," browsers typically display a toolbar for quick access to everything from bookmarked sites to often-used desktop software. A Google-flavored browser could highlight its range of services and bring them together without forcing the search giant to junk up its site with logos and text.




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