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Search marketing in the new media era.

September 27, 2004
 
Has Google News Killed the "Exclusive"?
Exclusive news!

Actually no, via Techdirt, the Independent claims that the format Google uses for its Google News is killing the art of "the scoop".

An interesting read, but I think blogs are also a little to blame. For example, we may well get an exclusive on a search engine story, and we may well get the credit from the first to link to us, but the longer the "blogging chain" the less chance there is that SEL will be credited for the story. Kind of like chinese whispers for blogs.

I'm sure a lot of bloggers share my frustration. How many times have you seen your story pop-up on another blog without giving you the credit? The more blogs the story passes thru, the less chance of getting the credit (and yes, I am sure there are stories that we have blogged where we have missed the right person to credit)

Andy Beal | permalink | +marktd |



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