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Search marketing in the new media era.

September 28, 2004
 
Is the Search Engine Industry Slowing?
Kevin Ryan looks at the recent IAB data to determine whether the search marketing industry is slowing down. It is, but that's not bad news, when "slowing down" equates to 34% growth!

Has search growth plateaued? Not according to Nate Elliot, associate analyst at Jupiter Research. “The growth is slowing, but it had no choice, you simply can't keep a two billion dollar industry growing by 100 percent every year,” Elliot says. The search format "will still grow by 34 percent this year, which is amazing expansion. TV and radio execs are ecstatic if they see 10 percent growth in any given year, so search is still doing just fine.”

Andy Beal | permalink | +marktd |



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