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Search marketing in the new media era.

September 09, 2004
 
Overture's Dan Boberg Named to SEMPO Board of Advisors
OK, so maybe you'll never really get an unbiased opinion out of me when it comes to SEMPO, but is naming an Overture employee to the board of advisors a smart move?

Now, do NOT get me wrong. Dan Boberg is a great guy, smart, friendly, etc, but should SEMPO be accepting $$ from Overture and receiving advice from it too???

I know some will ask, "Well Andy, whoever is named as an advisor needs to have some involvement with search, otherwise what's the point?" I don't have an alternative solution, but perhaps an advisor shouldn't be from a company that is also providing money to SEMPO. Just my 2 cents.

Anyway, best of luck Dan!

Andy Beal | permalink | +marktd |



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