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Search marketing in the new media era.

September 01, 2004
 
What We Learned from Google's IPO
CNet has an interesting article that breaks down the Google IPO and tries to demonstrate the lessons learned from it.

Wharton marketing professor Peter Fader...says the way individual investors chased Google like lovelorn puppies the first day of trading is a sign that some folks will never learn. But if they can't remember lessons from the dot-com boom, maybe they can pick up a few in the aftermath. Here are some lessons from Google's IPO.




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