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Search marketing in the new media era.

October 27, 2004
 
Google Acquires Keyhole Satellite Mapping Company
Google today announced that it has acquired satellite mapping company Keyhole Corp.

SEL readers first learned about Keyhole after the company previewed their technology at Web 2.0. At that time we said...

So what does it have to do with search? Can you imagine if I searched for "chinese restaurant" at a major search engine and then not only had website info and addresses, but I could also zoom in and see the actual buildings and "walk" down the street it is on - all from the comfort of my desktop?

It seems Google thought that was a good use of the technology too (insert smug grin here). According to Jonathan Rosenberg VP, Product Management, "It turns out Keyhole brings a similarly astonishing perspective to its visual mapping software, and it's an incredibly powerful information tool besides. That's why we've acquired the company. We like the way the Keyhole folks think, and can't wait to get under the hood to see how this service might assist Google users around the world in finding the information they need."

Andy Beal | permalink | +marktd |



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