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Search marketing in the new media era.

October 15, 2004
 
Google Desktop a Cure for Hard Drive Nightmares
Yes it's true, before Google Desktop, searching for that email from 2 months ago was a complete "nightmare", according to SF Chronicle.

The release makes Google the first of what is expected to be a long list of major Internet companies to enter this nascent field. Microsoft, America Online and Ask Jeeves are all hoping to leap ahead in search technology by making its easier to find computer files, a traditionally difficult task.

"If I want to find a particular e-mail or a Word file from two months ago, it's a nightmare," said Andy Beal, vice president for the search engine marketing company WebSourced. "Frustrations have got to the point where people are looking for any provider who can find things on the desktop."

Thanks to Verne for quote.

Andy Beal | permalink | +marktd |



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