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Search marketing in the new media era.

October 07, 2004
 
Google Launches "Google SMS" Search Engine for your Cell Phone
John Battelle has the scoop on a new search engine service from Google for your cell phone.

Greetings...

Today, Google announced the beta release of Google SMS, a new offering that enables people who are away from their computers to quickly and easily get instant, accurate answers to specialized queries through text messaging. Using a cell phone or handheld device such as a Blackberry, users can obtain local business listings, dictionary definitions, product prices and more--all available through Google.

Google SMS returns specific information related to a user's query as a text message to their mobile device. For example, to find a pizza joint in a specific neighborhood, users can send a text message to the 5-digit U.S. shortcode 46645 (also GOOGL on most mobile phones) with the query and city or query and zip code, i.e. [pizza 94043], and immediately receive the name, address, and phone number of local pizzerias in that area. This type of concise information can help mobile users find exactly what they're looking for anywhere and any time.


More at Battelle's blog. This could be something that helps local search take-off. Then again, users might never learn the format needed to get an answer out of Google and give-up quickly.




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