SEL: Google's Image Ads a Success?

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

October 25, 2004

Google's Image Ads a Success?

Brian Morrissey takes a loot at the current status of Google's Image Ads. Of particular interest is news that Google has begun testing the placement of Image ads on its own network, something they said they would not do at the launch.

Speaking to investment analysts on the company's first-ever earnings call last week, Google executives said its fledgling effort at distributing graphical ads was an important initiative for the company. Google has begun to test the display of graphical ads on Google Image search.

"Currently, it is a small component of our business, but we think it has a very exciting future," CEO Eric Schmidt said of graphical ads.

Google's image search engine has indexed more than 880 million images from the Web. A Google spokesman said the test began recently.

"It's a limited test and we're serving the ads on a small percentage of queries," the spokesman said.

So, is the "do no evil" search engine already feeling the pressure from Wall Street? Could we ultimately see Google displaying Image ads at Google.com?

Andy Beal | permalink | +marktd |

...the search industry queries new media