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Search marketing in the new media era.

October 29, 2004
 
Instituition Investors Driving Up Google Price
CBS MarketWatch speculates that many instuitional investors, who previously spurned Google, could now be the reason the price is soaring to record highs.

On Thursday, Google was the most active Nasdaq stock, as measured by the dollar value of the shares traded. Trading volume in the stock has exceeded 10 million shares for seven straight days.

"With this kind of volume, it's not just retail demand," said Mark Lehmann, head of securities at the San Francisco investment bank JMP Securities.

That likely means some deep-pocketed investors have had a change of heart.




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