SEL: More Google Desktop News

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

October 14, 2004

More Google Desktop News

SEL readers know that I am a big fan of Bambi Francisco and that will only increase now that she has featured WebSourced in her story on the Google Desktop.

By being the search engine for a user's desktop, Google potentially increases the viewing time for its advertisers, said Andy Beal, vice president of search marketing for Websourced. "Google's launch was very strategic as both AOL and Ask Jeeves have similar products about to hit the marketplace any day."

Surprisingly, Beal noted, the desktop toolbar doesn't work with Google's own e-mail service, called Gmail.

"Clearly, Google learned from the trouble its Gmail service ran into related to the public's privacy concerns. The Google desktop privacy statement communicates no personal information will be relayed to Google's servers," Beal said.

Thanks also to Mike Bazeley of the San Jose Mercury News.

Andy Beal, vice president for the search engine marketing firm WebSourced, said until recently, search companies were focused on providing the most useful Internet search results.

``Now the race has moved to who has the most bells and whistles,'' Beal said. ``How can you distinguish yourself from your competitors?''

That concludes the "self-promotion" section of this blog! ;-)

Andy Beal | permalink | +marktd |

...the search industry queries new media