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Search marketing in the new media era.

October 05, 2004
 
Web 2.0 - Amazon's A9 Committed to Google?
I had a chance to chat with Jeff Bezos over a cocktail and asked him a couple of questions about A9.com.

When asked if A9 might develop its own search engine technology, Bezos indicated that "they were extremely happy with the partnership that they had with Google". He pointed out that A9 is happy to provide content from third-parties, they were mostly interested in providing an efficient and unique user-experience. However, I didn't get the feeling that A9 would not at some point consider using its own search technology.

I also asked him about the embarrassing incident that involved pornographic images being included in A9's image search. Bezos said that they were using Google's filters and had inadvertantly defaulted to "medium" filtering, instead of the strictest option. This has since been corrected.

Andy Beal | permalink | +marktd |



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