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Search marketing in the new media era.

November 04, 2004
 
Ask Jeeves Launches New Local Search Interface
Ask Jeeves has spruced up its local search options, adding a "local" tab to the search box. According to the press release...

By clicking on the new Local tab, the Ask.com homepage is immediately re-rendered with 6 local search tabs: Web, Local Listings, Maps, Driving Directions, Local News, and Weather. By clicking on one of these "sub-tabs", the homepage is again seamlessly rendered, prompting users for the input to increase relevancy for that particular type of search. For example, if a user selects the Maps tab, the standard search box is replaced with two search boxes that prompt for address and city/zip, respectively. Clicking on the Local News tab brings up a search box that asks just for city/zip. And so on. Ask Jeeves has found this seamless navigation to be more intuitive for its users.

Andy Beal | permalink | +marktd |



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