SEL: BellSouth and SBC Buy YellowPages.com

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November 04, 2004

BellSouth and SBC Buy YellowPages.com

According to ZDNet, SBC and BellSouth have acquired YellowPages.com and plan to use it to reach online audiences.

Based on the deal, the two companies said they plan to launch a joint venture between their respective directory affiliates that will aim to capitalize on the visibility of the Yellow Pages name and assemble a comprehensive online directory of U.S. businesses. The carriers said they hope to tap into the growing market for regional Web search.

Andy Beal | permalink | +marktd |

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