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Search marketing in the new media era.

November 18, 2004
 
EBay to Ban 'Racially Derogatory' Search Terms, Could Google be Next?
This is a bold step by eBay. According to CNSNews.com, eBay plans to implement a "pop-up" notification when "racially derogatory" search terms are entered on the website. EBay will formally announce the change on Wednesday, which the National League of Cities has been pushing.

A CNSNews.com search of certain "racially offensive" terms on the site did produce a page of items for sale containing the "n" word. Most of the results were in the form of book or artwork titles.

When asked if such items or their titles would be prohibited from eBay listings, Pionke explained that, "There's going to be like a pop-up on eBay saying that ... the words are not acceptable for usage on eBay."

Could we see Google, Yahoo or MSN adopt something similar? Thoughts?

Hat-tip to Wingo.

Andy Beal | permalink | +marktd |



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