SEL: A Search Engine for your Television

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Search marketing in the new media era.

November 29, 2004

A Search Engine for your Television

Save this CNet article for your coffee break, as it's quite lengthy. Bottom line? Google, Microsoft and Yahoo are all working to bring search to a TV screen near you.

Google?

...Google's project for TV search is ultra-secretive; only a handful of broadcast executives have seen it demonstrated so far. To build the service, the company is recording live TV shows and indexing the related closed-caption text of the programming. It uses the text to identify themes, concepts and relevant keywords for video so they can be triggers for searching.

Microsoft?

... it's developing search technology that will be platform agnostic, meaning it will allow people to find text and video from various mediums like broadband, broadcast and set-top boxes. It aims to do so by creating a specialized index for traceable programming labeled with metatags, or keywords.

Yahoo?

...plans to collect XML feeds of video content from third-party publishers. That way, it can index programming and make it searchable to visitors. Yahoo's database will rely on the title and description of video content to deliver relevant results, as opposed to actual language within the video.

Andy Beal | permalink | +marktd |

...the search industry queries new media