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Search marketing in the new media era.

November 29, 2004
 
Want Press? Just Mention Google!
Chris Gaither takes a tongue-in-cheek look at the increased number of press releases that mention of Google.

Echoing the giddiest days of the dot-com boom, small companies are issuing press releases that trumpet any affirmation they get from online superstar Google Inc., even if it's just a bump in the Web search titan's rankings.

I love this idea...

Nathan Weinberg, a New York-based blogger who has ridiculed the rash of Google- oriented releases, had a suggestion: "Perhaps Google can boost its stock by announcing it has entered a strategic partnership with Google?"




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