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Search marketing in the new media era.

November 11, 2004
 
Who Has the Largest Index, Google or MSN?
David Vise of the Washington Post picks up on the "my index is bigger than yours" battle between Google and MSN.

MSN was set to announce that they had the largest search engine index, with more than 5 billion documents. On the eve of that announcement, Google "coincidentally" updated their index count to more than 8 billion.

"It is absolutely something search engines can brag about," said Andy Beal, vice president of KeywordRanking.com, a Web marketing firm.

But winning this round of the search war is as much about perception and marketing as technology, with Yahoo sitting out this skirmish. What really counts, said SearchEngineWatch.com editor Danny Sullivan, is not "size" but the relevance of results. "We do get kind of a laugh about it."

What happened to "size doesn't matter"? ;-)

Andy Beal | permalink | +marktd |



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