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Search marketing in the new media era.

December 09, 2004
 
Accoona a Fool to Enter Search Engine Arena?
The Motley Fool throws in its two cents regarding the launch of Accoona. It seems they think the industry might be too mature for a new contender to catch-up.

Even if you offered me $70 billion, I am not sure I could effectively break into the search engine business. To me, Accoona's late entry is a sign that the teams headed for the playoffs have been named and the competition will now begin in earnest. But maybe I'm wrong. As Rick Aristotle Munarriz pointed out, maybe it's just starting to boom. Either way, there's some tough competition down the road from the big guys in the search engine business.

Analysts probably said the same thing when Google launched!




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