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Search marketing in the new media era.

December 16, 2004
 
Blinkx Launches Video Search Engine
Just a day after Yahoo launches their own video search engine, Blinkx announces theirs, according to CNet.

The engine lets people group specific searches using "smart folders" that continuously collect multimedia content from sources including Fox News, HBO, ESPN, National Public Radio and the BBC World Service.

Blinkx said the search engine uses patented context clustering technology to overcome the limitations of simple keyword methods.

Knowing how these search engines operate, I would not be surprised if Yahoo got wind of a Blinkx launch and pre-empted it (thus making Blinkx look like they are riding Yahoo's coat-tails). Of course, I could be wrong - which would not be the first time! ;-)

Andy Beal | permalink | +marktd |



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