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Search marketing in the new media era.

December 09, 2004
 
Charlene Li Looks at Search Engine Loyalty
Charlene reveals some data from a Forrester report she recently completed on the loyalty (or fickleness) of search engine users.

Some interesting observations including:

Among Google's loyal searchers, many were likely to have MSN and Yahoo! as their default home pages, opening up the possibility that these portals will regain search loyalty.

It can happen. I recently switched my homepage to My Yahoo and have already started using their search box. In addition, I used to use Google Image search all the time. Since discovering that the index is more than 6 months old, I've been using Yahoo's and Ask Jeeves' a whole lot more.

Andy Beal | permalink | +marktd |



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