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Search marketing in the new media era.

December 10, 2004
 
Google Desktop Ads Surface
It's not news that Google has been advertising its AdWords service. After all, it generates more than 95% of their revenue. But, what is interesting are the ads that have surfaced, promoting Google Desktop Search. Take a look at the screenshot below and ask yourself the following questions:

1. Why spend money advertising a beta product? Could Google be planning sponsored ads in GDS, when the final version is released?
2. Is the Google "viral juggernaut" running out of gas? Sure they have money now, but could these ads signal the fierce competition we're about to see with desktop search.


Andy Beal | permalink | +marktd |



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