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Search marketing in the new media era.

December 15, 2004
 
Google Dominates Holiday Searches
Hitwise reports that Google is dominating the holiday search engine traffic.

Google contributed 4.26 percent of visits to shopping sites last week, while Yahoo! Search contributed 2.24 percent and MSN Search 0.54 percent. They also shed light on each search engine's strengths...

-- Google sends a higher share of its downstream traffic to Books, Sports and Fitness, and Music.

-- Yahoo! Search is stronger in sending its shopping referrals to: Video and Games, Automotive and Classifieds.

-- MSN Search sends a higher share of its shopping referrals to Apparel & Accessories, House & Garden and Appliances & Electronics.

Andy Beal | permalink | +marktd |



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