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Search marketing in the new media era.

December 02, 2004
 
Google Enhances Discussion Groups
Forbes has a report on Google's recent upgrade to Google Groups. Yet another smart way for Google to generate revenue without having to share it with a partner.

Although Google won't charge to view or participate in group discussions, the company hopes to make money by delivering text-based ads tied to search requests that look for insights and advice within the conversations.




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