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Search marketing in the new media era.

December 09, 2004
 
Google Looking at Alternative Media Search Patents
Susan Kuchinskas looks at some patents, recently filed by Google, and how they might hold clues to the search engine's future plans.

Google is looking not only to news, but also to to CDs, DVDs and audio books, as well as magazines, newspapers and journals, according to the application. As Google points out, much printed media isn't available online, but rather "sold in hard copy for profit." That makes it hard for search providers to get a piece of the action.




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