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Search marketing in the new media era.

December 15, 2004
 
Google Wins Geico LawSuit
The news is in and Google is the winner!

U.S. District Judge Leonie Brinkema rejected a claim by auto insurance giant Geico, which argued that Google should not be allowed to sell ads to rival insurance companies that appear whenever Geico's name is typed into the Google search box.

However...

But Brinkema said the case would continue to move forward on one remaining issue, whether ads that pop up and actually use Geico in their text violate trademark law. Google contends that its policies expressly forbid advertisers from using trademark names in the text of their ads. The search engine says it does its best to prevent ads that violate the policy from sneaking in, and that the advertisers would be liable for any trademark violation, not Google.

Could Google be forced to change its "instant on" policy for AdWords? Right now, ads go live almost instantly and are reviewed by editors later. Could they be forced to check for trademark infringements before publishing ads?

Andy Beal | permalink | +marktd |



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