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Search marketing in the new media era.

December 11, 2004
 
Hot Search Engine Strategies in Cold Chicago
I enjoyed chatting to Susan Kuchinskas about the upcoming SES Chicago and how the flurry of new search engine technology will impact search engine marketers.

"Search as we know it will evolve. People will no longer go to Google just to search for Web pages," said Andy Beal, vice president of search marketing for WebSourced, a Morrisville, N.C., search engine optimization company. Instead, they may use a mix of specialized search services, subscription-based access to proprietary content and desktop tools.

According to Beal, successful search marketers need to understand not only how to position your content to appear as number one in Google search results, but the implications of these additional technologies and how to take advantage of them.

Andy Beal | permalink | +marktd |



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