SEL: Improvements to Google Adwords Content Network Yields Results

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December 15, 2004

Improvements to Google Adwords Content Network Yields Results

Just had an interesting conversation with Mike Mayzel of Google, about the changes they made to their contextual ad network over the past 12 months.

In partnership with Atlas, Google looked at aggregate data across their content network and determined that recent changes - such as the introduction of smart pricing - have improved ROI for Adwords advertisers.

- During 2004, advertisers saw a 50% increase in ROI from Google's content network.
- The average dollar spent by a visitor who clicked on a Google content ad has increased by over 70% over the last 12 months.

Andy Beal | permalink | +marktd |

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