SEL: Is Click-Fraud an Issue for Search Marketing?

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

December 21, 2004

Is Click-Fraud an Issue for Search Marketing?

Brian Morrissey looks at whether click-fraud is an issue or if the threat is overblown.

Personally, I think that the threat is overblown. Some click-fraud exists, but it is no more a problem than bricks-and-mortar stores face with shrinkage.

Andy Beal | permalink | +marktd |

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