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Search marketing in the new media era.

December 08, 2004
 
JupiterResearch's Search Engine Marketing Agency Constellation
We participated in Jupiter's survey and were one of the top 14 firms included in the data. Some nice information, but one thing bugs me.

The report claims to have rated the participants, but really only focussed on two sets of criteria; length of tenure and technology owned.

Experience (how many campaigns implemented) and success rates (number of rankings or ROI of campaigns) were given little weight in the evaluation. They really don't make that clear.

Sour grapes that we weren't listed in the top ratings. Maybe. Unhappy that the report didn't evaluate more factors. Absolutely!

Andy Beal | permalink | +marktd |



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