SEL: The State of Search Engine Marketing - SEMPO Study 2004

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

December 14, 2004

The State of Search Engine Marketing - SEMPO Study 2004

Proof that we give credit, where credit is due...

SEMPO recently completed its first comprehensive survey of the search engine marketing industry. This survey established important benchmark information about the SEM industry, including:

* The size and rate of grow of the industry
* A breakdown of spending between pay per click (PPC), search engine optimization (SEO) and paid inclusion (PI)
* A breakdown of in-house vs. outsourced SEM
* Attitudes and concerns about industry issues including PPC bid inflation, click fraud, and ethical standards.

You can read the report here.

Andy Beal | permalink | +marktd |

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