SEL: Web Search, Not the Only Fruit

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

December 03, 2004

Web Search, Not the Only Fruit

David Vise of the Washington Post, takes a look at the emerging industry of enterprise search. Convera is one such enterprise search company making headway.

From the FBI to the CIA to the National Security Agency, and from the Department of Homeland Security to the Pentagon, thousands of analysts use Convera's software, which bears the moniker RetrievalWare. More than a dozen foreign intelligence services use it as well.

I'm often approached by new start-ups, eager to get some advice on how to monetize their search technology. Very few have the caliber to take on Google, but many have the technology to enter the enterprise search arena.

"It is another whole level of search people don't consider," said Andy Beal, vice president of KeywordRanking.com, an Internet marketing firm. "It is a way to sell search technology piecemeal rather than mass branding. There are comparatively few companies doing it well."

Andy Beal | permalink | +marktd |

...the search industry queries new media