SEL: Guess Who's Hoping to Become.com the Next Google?

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Search marketing in the new media era.

January 27, 2005

Guess Who's Hoping to Become.com the Next Google?

When the founders of a new search engine include the bright-minds behind mySimon.com and Wisenut.com, you tend to sit-up and take notice.

Michael Yang and Yeogirl Yun join forces again, this time to create what they hope will be the next generation search engine for shopping.

Become.com has been 9-months in development and is currently in beta, pending its formal coming-out party (late February). Become is the first search engine for product and shopping information. Utilizing intelligent crawling and patented next generation ranking technologies, Become provides highly relevant and unbiased search results focused on product information: reviews, buying guides, forums, specs, etc.

"We recognized that Google's basic approach (which applied PageRank for general information purposes) was highly limiting when conducting online research for shopping. As a result, last year, we started a new search engine venture." said Michael Yang, President & CEO.

The site hopes to exit beta by the end of February when it expects to have more than 2.5 billion pages in its index.

Andy Beal | permalink | +marktd |

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