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Search marketing in the new media era.

January 07, 2005
 
Kraft's Google Ads Shown on White Supremacist Site
Danny points to a story about Kraft's AdWords ads showing up on a web site promoting white supremacy.

Danny hits the nail on the head of the issues involved...

"Please. This is not an automatic targeting problem that needs to be solved. It's a lack of control problem. The search ad networks don't give advertisers enough control, so this type of thing will happen."

Funnily enough, I spoke to another journalist who is writing a piece on the same incident. My thoughts echoed Danny's, the search engines need to provide more control of where your ad is shown. But of course, that might mean less revenue for them.

Andy Beal | permalink | +marktd |



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