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Search marketing in the new media era.

January 24, 2005
 
New WebTrends 7 Offers Tools for Search Engine Marketers
WebTrends has updated its analytics software with more features for SEM's.

WebTrends 7 can now precisely quantify the relationship between organic and paid search positions and revenue within a single WebTrends SmartReport(TM) for Microsoft(R) Excel(R), seamlessly combining results information from WebTrends with search position data from the leading SEO solution, WebPosition(R) Gold 3, also a WebTrends solution. By examining the relationship between organic and paid search positions and traffic and revenue, marketers can more precisely prioritize where they should invest their resources to attain the most profitable search engine positions.

Andy Beal | permalink | +marktd |



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