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Search marketing in the new media era.

January 13, 2005
 
Online Ad Spend to Grow by 30 Percent This Year
This is great news for all of us in online marketing...

Marketers will increase online ad spending by as much as 30 percent in 2005, according to a recent survey of media planners and buyers conducted by Deutsche Bank in conjunction with MediaPost.

Looks like marketers will spend more in Q1 than they did in Q4.

Nearly one out of three respondents--27 percent--expected their clients would spend between 11 percent and 30 percent more in the first quarter of this year than the last quarter of 2004. An additional 12 percent of respondents expected their clients' first-quarter online budgets to spike by 30 percent or more, while 41 percent expected their clients to up spending by 10 percent more in the first quarter of 2005 than the last three months of last year.

Via MarketingVOX.

Andy Beal | permalink | +marktd |



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