Search Engine News


...the search industry queries new media
search engine lowdown home search engine resources rss news feedcontact search engine lowdown

.:: SEL partners ::.
Desktop search engine from Copernic
Targeted traffic with Epilot
Text Link Ads
.:: navigating SEL ::.

>> marketing how-to's!

>> search/media interviews!

>> search news analysis!
>> SEL on your mobile!

>> sponsor SEL!
.:: get fed ::.

>> Subscribe to RSS Feed
>> Add to Bloglines
>> Add to Newsgator
>> Add to My Yahoo!
.:: sel (an)archives ::.

 >> 07.2003
 >> 08.2003
 >> 09.2003
 >> 10.2003
 >> 11.2003
 >> 12.2003
 >> 01.2004
 >> 02.2004
 >> 03.2004
 >> 04.2004
 >> 05.2004
 >> 06.2004
 >> 07.2004
 >> 08.2004
 >> 09.2004
 >> 10.2004
 >> 11.2004
 >> 12.2004
 >> 01.2005
 >> 02.2005
 >> 03.2005
 >> 04.2005
 >> 05.2005
 >> 06.2005
 >> 07.2005
 >> 08.2005
 >> 09.2005
 >> 10.2005
 >> 11.2005
 >> 12.2005
 >> 01.2006
 >> 02.2006
 >> 03.2006
 >> 04.2006
 >> 05.2006
 >> 06.2006
 >> 07.2006
 >> 08.2006
 >> 09.2006
 >> 10.2006
 >> 11.2006
 >> 12.2006
 >> 01.2007
 >> 02.2007

Search marketing in the new media era.

January 06, 2005
 
Search Engines Drive Online Retail Traffic
According to date from Hitwise, via MediaPost, the search engines accounted for a significant amount of retail traffic between Nov. 1 and Dec. 11.

Google held onto a comfortable lead in shopping referrals by ushering 4.23 percent of all traffic to the category. Yahoo! sent 2.29 percent of all traffic, and MSN followed at 0.54 percent of all traffic sent to shopping and classified sites.

The type of traffic generated by each search engine is interesting...

Downstream traffic from Google tended toward books, sports and fitness, and music. Yahoo! Search sent more of its users to video and games, automotive, and classifieds. MSN Search sent a disproportionate number of its referrals to apparel and accessories, house and garden, appliances, and electronics.

eBay also contributed a large chunk of the traffic.

Andy Beal | permalink | +marktd |



Powered by Blogger Weblog Commenting by HaloScan.com
© 2006 Search Engine Lowdown. All Rights Reserved.
All views and opinions expressed are those of the author only,
protected by the First Amendment and are not representative of any company listed. All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners.