SEL: Video Search the Next "Big Thing"

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Search marketing in the new media era.

January 25, 2005

Video Search the Next "Big Thing"

Ladies and gentlemen, today, the role of "desktop search" will be played by "video search". It seems that barely had the buzz surrounding desktop search subsided, the search engines hit us with video search options.

Google Video (in beta, of course) offers users the ability to search the content of television programs from leading TV content providers including PBS, the NBA, Fox News, and C-SPAN, among others.

"What Google did for the web, Google Video aims to do for television," said Larry Page, Google co-founder and president of Products.

The Google Video beta enables users to search across the closed captioning content of a growing number of TV programs that Google began indexing in December, 2004. Entering a query such as (iPod) will return a list of relevant television programs with still images and text excerpts from the exact point in the program where the search phrase was spoken.

Yahoo steps up the integration of its video search by adding a tab to the homepage and partnering with TV search player TVEyes to help it better index video content.

Yahoo!'s video index includes content from its own network, including video from Yahoo! News, LAUNCH, and Movies, along with exclusive partner content from Mark Burnett Productions and JibJab. The company also has video search partnerships with AtomFilms, RealNetworks, and IFILM.

Andy Beal | permalink | +marktd |

...the search industry queries new media