Ask Jeeves Joins Forces with Enhance to Offer Google AdWords Alternative
We have an update on this story, here.

EXCLUSIVE...According to an email being sent out by Enhance's account controllers, the paid search company has joined forces with Ask Jeeves, to offer any alternative to Google AdWords.

Here's the email...

"We are happy to announce our new partnership with Ask Jeeves, Inc. This partnership allows Enhance.com advertisers to deliver contextually targeted, relevant ads that visually involve users and help express the value of their product or service. We are committed to complimenting our services by delivering relevant information through these results.

This campaign works similar to Google AdWords but is 15% cheaper. It will run in the featured section of Ask Jeeves and your buy is exclusive. This is a quarterly agreement buy and will run off keywords you choose. You'll send us a title and description you wish to use, along with a landing page. We submit almost any keyword to Ask Jeeves for pricing and approval. Each keyword has a different CPC, the cost is less than Overture but higher than Enhance.com's regular CPC. Please reply if you'd like to take advantage of this great offer."

I wonder if execs at Ask Jeeves are aware that Enhance is stating "This campaign works similar to Google AdWords but is 15% cheaper." Ask has always been very protective of their relationship with Google and may not appreciate this little dig.

This is certainly an interesting development. Could this partnership mean the end of the relationship with Google and could Enhance be on Ask Jeeves' radar screen for acquisition?

We'll contact Ask and get you the "Search Engine Lowdown". ;-)

Hat-tip Ben.
Andy Beal | permalink | +marktd |