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Search marketing in the new media era.

February 16, 2005
 
Ask Jeeves States "Enhance is Not a Customer"
It seems the guys over at Enhance, used some creative license in their email claiming a new "partnership" with Ask Jeeves.

"We are happy to announce our new partnership with Ask Jeeves, Inc. This partnership allows Enhance.com advertisers to deliver contextually targeted, relevant ads that visually involve users and help express the value of their product or service."

Actually, according to Ask Jeeves, they are not a partner. James Speer, VP of Products for AJInteractive told us, "Enhance is not a customer of Ask Jeeves, or vice versa. This email was sent to their customers to describe and perhaps promote our Premier Listings product, since Enhance would play middleman on those buys if they occur...The email they sent seems to be explaining what Premier Listings is about for those who are unfamiliar with it, that's all."

So there you have it...no lipstick on Ask Jeeves' collar after all. The Google/Ask marriage is still as strong as ever! ;-)

Update: Mark S. Peterson, VP of Public Relations, for Marchex (the parent company of Enhance) wants to make sure there is no confusion.

"The published story ‘Ask Jeeves Joins Forces with Enhance Interactive to Offer Google AdWords Alternative’ was based on completely unauthorized and inaccurate emails created by members of Enhance Interactive’s sales team. We take this matter very seriously and have taken immediate actions internally to address this.

Again, it is important to note that the partnership referenced in today’s story does not exist in any form."




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