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Search marketing in the new media era.

February 10, 2005
 
Google Gives Insight at Analyst Day
Reuters journalist, Lisa Baertlein, has a summary from yesterday's analyst day, hosted by Google.

Here are the most interesting snippets...

Google Chief Executive Eric Schmidt said Google's current advertising services are most popular with medium-sized companies and that it is working on products to serve the largest and smallest advertisers.

The company recently increased the number of people devoted to direct sales and to helping large advertising customers track the performance of their Web search ad dollars.

Google said it would put about 70 percent of its investment toward its core Web search and advertising businesses.

"We're in this to make money," said co-founder Larry Page.

Not a mention of "do no evil" in sight. I guess that went out with the IPO. ;-)

Andy Beal | permalink | +marktd |



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