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Search marketing in the new media era.

February 28, 2005
 
Kanoodle Launching RSS Ads for Blogs
After months of testing, Kanoodle is today ready to launch their RSS ads solution, according to CNET.

On Monday, the company is expected to introduce a self-service system that lets online publishers pair advertising with their RSS feeds. Called BrightAds RSS (after the technology format Really Simple Syndication), the service takes advantage of Kanoodle's keyword advertising system to match Web content to relevant ads. Once a publisher signs up, an advertising link will piggyback on its syndicated feed sent to third-party news readers.

I'll have to check it out. The problem that most of these services have is that they want you to re-configure your RSS feed and redirect the URL...yeah, like I have time for that! ;-)

Andy Beal | permalink | +marktd |



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