SEL: Become.com Introduces Affinity Index Ranking

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Search marketing in the new media era.

March 15, 2005

Become.com Introduces Affinity Index Ranking

Become.com is hoping to do for shopping searches, what Google did for web searches. They today announced the introduction of their Affinity Index Ranking (AIR), their version of PageRank.

AIR identifies exceptional web pages by understanding the level of interconnection between valuable sites from within specific fields of interest. AIR evaluates a web page based on what other “knowledgeable” sites in that specific field say about the page, and also evaluates the page based on what the page says about other “knowledgeable” sites in the specific field.

"By introducing AIR, Become.com will vastly improve the overall search experience," adds Michael Yang, founder, president and CEO of Become.com. "If a consumer is searching for a 'television,' AIR returns information that can be used to aid the research process and help consumers educate themselves on buying a television. General search engines return irrelevant information such as various television stations."

You can read more details in the press release.

Andy Beal | permalink | +marktd |

...the search industry queries new media