SEL: BlowSearch Launches PPC Service, Takes Unique Approach to Click Fraud

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Search marketing in the new media era.

March 17, 2005

BlowSearch Launches PPC Service, Takes Unique Approach to Click Fraud

We've got advance news that BlowSearch is launching its very own PPC product, next week (not next year, like Microsoft). They'll introduce some interesting options including:

* Competitor Blocking tool — competitors can be deterred from maliciously clicking on paid results as advertisers can enter a competitor’s IP address to automatically prevent paid listings from being displayed to that specific IP address.

* ROI tracking technology — lets advertisers follow how network partners perform in order to tailor and customize their search advertising campaign.

* Traffic Source Selection technology — lets users control their listings on a site-by-site basis across the BlowSearch network.

Now wouldn't it be nice if Google, Yahoo or MSN offered just one of the above features. ;-)

Andy Beal | permalink | +marktd |

...the search industry queries new media