SEL: Consolidation Expected in Search Marketing Industry

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Search marketing in the new media era.

March 14, 2005

Consolidation Expected in Search Marketing Industry

Mediaweek predicts that we will see continued consolidation in the SEM space, as more companies make the decision to look for an acquisition partner.

“The search agency space right now is in the same place that the online agency space was five to seven years ago,” said Stuart Bogaty, CEO of mSearch North America, which was recently launched as a sister agency to mOne. “The smaller guys are either going to be acquired or will not be able to support their businesses.”

The award for the least informed analyst surely goes to this guy...

Jay MacDonald, an analyst at DeSilva & Phillips, added that a flurry of acquisitions is imminent, yet it all may be for naught. “As technology improves, the need for optimization will go away,” MacDonald said. “Their business won’t exist in three years.”

Let's all meet back here on March 14th, 2008 and send a big gift basket to Mr MacDonald and remind him that we are still here, shall we?

Andy Beal | permalink | +marktd |

...the search industry queries new media