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Search marketing in the new media era.

March 17, 2005
 
European Search Engine Marketing To Grow 65% In 2005
According to CRM Today, new Forrester research suggests search marketing will grow by leaps and bounds in Europe.

Forrester Research, Inc. estimates that search engine marketing will generate €1.4 billion of spending in Europe in 2005, a 65% increase compared with 2004. By 2010, European marketers will spend almost €3 billion — up from €856 million in 2004 — on search marketing.

In the UK, the largest online ad market in Europe, search marketing will grow to over €1 billion in 2010 — up from €763 million at the end of 2005; marketers in travel, finance, auto, and retail will fuel the spend.

The report does show that growth will slow by 2007, due to a number of reasons.

Andy Beal | permalink | +marktd |



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