SEL: First Screenshots of MSN adCenter

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Search marketing in the new media era.

March 16, 2005

First Screenshots of MSN adCenter

Thanks to Charlene Li, we can now bring you actual screenshots of the new MSN adCenter. What is really cool, and not shown in the static images, is that the graphs are all animated. For example, the chart for gender "grows" from 0% until it reaches the actual percentage number. Hard to explain, but looks very slick.

A key component of the service is the ability to look at audience profiles for specific keywords. In the first screenshot, you can see gender, age group, and lifestyle segment for the keyword “bmw”. This allows an advertiser to target their ad more finely to that audience. It does NOT mean that advertisers will be able to target their ads only to men between the ages of 26-40 – that type of functionality is still far, far in the distance.

Reporting is also pretty robust. In the second screenshot, you can see the audience profile for people who clicked on all of the keywords in a specific campaign.

Andy Beal | permalink | +marktd |

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